Ezine
Marketing Training
Ezine
marketing is a strategy for getting tons of traffic using free
and paid ezine advertising, ezine articles and joint ventures.
This page was designed as a FAST ACTION SHEET to lead you to some advertising spots and give you some helpful tips. You'll also find a link to a "cheat sheet" for some sample ads you can use. You'll need to learn some effective copywriting skills so you can stand out from the crowd and be unique, and get a higher response from your ads. So, be sure to take a look at this mini crash course I wrote to help you learn how to write smokin ads and persuasive copy.
To learn more about Ezine Marketing, I highly recommend you take advantage of the this resource. It's been a staple in my marketing for years now.
Ezine Marketing with "solo ads" (exclusive database
email broadcasts) has been directly responsible for generating
thousands of fresh, exclusive, targeted leads to my site and
building my list fast and high quality and this is the resource I use to select great ezines... http://Ezines.YourLeadMagnet.com Need a "No-Brainer" Offer To Get More Opt-Ins Faster Than Just Cold Pitching Your Biz Op? http://www.theTRAFFICplan.com
Ezine marketing is used to promote your products, services,
website and online business using the targeted subscriber lists
of ezine publishers.
There are three methods of ezine marketing:
1. Ezine Advertising
2. ezine articles
3. Joint Ventures with Publishers
1.
What is an Ezine?
An ezine is an "electronic magazine" which is sent to people
who subscribe for it via email.
Commonly,
publishers use email to deliver their newsletter, but there
are many publishers that build their ezine in the form of a
blog or website. In this case, publishers inform their subscribers
via an email that the ezine has been posted.
Ezines
are delivered to targeted groups of subscribers and these subscribers
have expressed an interest in specific topics.
2. Ezine Advertising
There
are many ezines in different topics, but the strategy is to
find ezines which have a related topic to your products, services,
website and online business. Search for ezines who are written
to attract the target market you are focussing on (i.e. existing
online marketers, mlm, affluent travelers, golfers, etc...).
You can choose one of these four ezine adverting types:
classified ads, sponsor ads, solo ads and banner ads.
Classified
Ad
Classified
ad is an inexpensive form of ezine advertising and many ezines
offer free ads for their subscribers.
A
Classified ad is usually three or five lines of text with 60-65
characters, including a headline, the ad body and a link to
your URL or an email. It's the same style as newspaper
and online classified ads.
A
Classified ad is published in the middle or end of the publication
and it's very cheap to buy. People without a large budget or
who are testing a new advertising source can use classified
ads to promote their site and see if it responds well.
To
succeed with classified ads you should to:
· Choose the most related ezines to your target market
· Select ezines with high numbers of subscribers
· Master short ad copy techniques.
Sponsorship
Ad
Sponsor
ads usually appear at the top of the ezine and are
seen by readers upon opening the ezine. Response rates
are higher in good quality ezines that actually provide good
quality content. They cost more than classified ads but are
more effective than classified ads.
Solo Ad
These are my favorites. They ROCK!
A Solo ad is an email sent by the ezine publisher to their entire
mailing list offering only your ad. Solo ads are published separately
from the ezine schedule. YOUR email ad will be the ONLY thing
the entire database receives in that mailing.
Your
Solo ad is your sales letter to target your market and it should
be written to touch/agitate and provide a compelling reason for
the reader to click your link. Pull at some emotional hot
buttons... the desires of the ezine's readers and
encourage them to take action.
Banner
Ad
Some
ezines allow you to put your banner in the middle or the top
of the email of the publishers.
Ezine
advertising success depends on...
RESEARCH - Good research and selecting QUALITY ezines
that have targeted readers that match your niche market.
COPY WRITING - Your ad should be to the point...
not "salesy" or tacky and it should agitate a frustration your
niche market may be experiencing and then, offer a compelling
solution or at least a compelling reason for them to click on
your link to get their solution...
Think of you ezine ads as sales letters in a smaller space where
you should be pre-selling your products, services and online
business.
Ezine Articles
Ezine Article Marketing includes writing articles
and submitting them to different ezines.
Ezine publishers need articles and valuable content related
to their online business arena to educate and to resolve their
subscriber's needs and problems.
Ezine
articles are a very influential marketing technique to get free
advertising to your business.
They
will help you to get targeted traffic to your website and build
credibility as an expert in your niche market.
Writing
articles of 500-1000 words and submitting them to the most related
ezines to your target market can help you to attract high quality,
targeted leads to your site quickly and consistently.
3. Joint Ventures With Ezine Publishers
Ezine marketing can take another form which is to use joint
ventures with Ezine publishers where they send your offer to
their mailing list. It's the same form as a solo ad but the
difference is in the arrangement because here you will not pay
ezine publishers for the solo ad but the publisher sends your
message and you share the revenue based on a split you negotiate.
Some Joint Ventures are 50/50, some are 80/20. The percentage
depends on the list size of the publisher and the price point
of your product.
How To Choose Ezines To Advertise In?
Part I
Choose ezines to advertise your business or promote your affiliate
program or invite people who read related newsletters to your
website. Take your time here and think it through... don't hop
on junky ezines!
1. Related Target Audience:
Select
e-zines that are published to your target audience.
Popular
listing directories, forums, and discussion boards can help
you find e-zines that are similar to your website topic.
Select a determined number of ezines and subscribe to them to
receive a few issues of the newsletter and to get access to
their back issues to check out if there are some good ads
running in it consistently.
Targeting your audience should help you to send your ad
to the right audience and improve your ad success, advertising
efforts would be negated if you advertise in ezines that are
completely unrelated to your website topic. There have been
many publishers who advertise in all kinds of ezines only to
have their time, effort and money absolutely wasted.
2.
Budget:
Determine a budget to your ezine advertising. I do not
invest in anything other than solo ads and sometimes top sponsor
ads to test in new ezines. I don't like purchasing the classifieds
or other really low priced stuff because the responses are
just not good enough.
How To Choose Ezines To Advertise In Part II
3. Opt-in Ezines:
Ezines
gain popularity if they are credible. The most important aspect
of credibility is the process of subscriptions. There are two
types which are opt-in and opt-out and it's very important to
select an opt-in ezines to advertise in.
An
opt-out strategy would suggest that the ezine is published on
an unsolicited basis. Readers are subscribed without their knowledge.
This can very well result in a spam claim later.
If
you advertise in such an ezine, you would become a part of spam
as well. Your website could be terminated, and it is likely
that you could even see yourself in the middle of a legal battle.
Avoid opt-out ezines at all costs.
4.
Number Of E-zines Ads:
You
should avoid ezines that have a TON of ads. This would
reduce the impact of your ad vastly. Always look for ezines
that only have a few ads. Besides, ensure that other advertisers
are professional and have a credible image.
5.
Quality Content:
Content
is probably the most important ingredient of ezine marketing.
You should look for ezines that have great content. Unique,
high quality content will only attract more people, generating
a higher response rate for your ad. In fact, it may be a better
idea to advertise in a quality ezine that has only a couple
thousand subscribers versus an ezine that has common content
with more than 20,000 subscribers.
The
key is to look out for similar qualities in other ezines that
you want in yours. Check out if the ezine has a website,
if the host and domain name is free or paid, is the mail list
provider free?
How good is the layout and formatting of the ezine? And so on.
How To Write An Email Ad Or Solo Ad?
Concentrate on the subject line: write a headline that
compels everyone to open your email message. This is your first
objective. What doesn't get opened doesn't get read and will
have no chance to create a sale.
Your
subject must create curiosity to get people
to open your email. Avoid trickery by writing a subject that
has nothing to do with your offer. If one feels tricked into
opening your email, they will delete it right away. Besides,
why would they trust anything you say from that moment on?
Avoid
deception and your sales letters will be read. Use subjects
that are vague and pose a question at the same time.
Something likes this:
1. Did you know?
2. did I explain this to you
3. Have you seen this
Let
your subject have the same ingredient to get everyone to at
least open your email message. These subjects work because
they are asking a question to the recipient. After all, who
can resist not knowing what you are talking about?
People
are curious by nature, so they can't help themselves
but to open your email when you ask a question that's vague.
You
don't want your subject line to say "50% off on my widgets"
or" Ground floor opportunity" ect. Tipping people off to what
you have before you can explain it. Only a select few will ever
open these emails with this type of subject lines.
Keep in mind, the subject line doesn't sell your product; its
sole purpose is to get the recipient to open their email. In
other words, your goal is not to have a person prejudge what
your email is about. Your goal is to get them to open your sales
letter so you can create a lead.
When
you are writing ad copy (subject line, body message) you are
really selling every step of the way. You have to sell each
person to open their email, and then you must sell them to read
your email message, call a toll free number or go to your website.
Most
of you will write copy to get prospects to visit your website.
So, the next step is to create your copy enticing enough to
get people to take action immediately.
You
can keep your ad short, powerfully compelling and filled with
the need to fulfill ones curiosity, while calling for action.
Tip:
write your copy as if you were talking with a customer face
to face.
Avoid talking at them, but rather with them. Avoid using complex
words or concepts.
Here are guidelines that can help
you advertise you and your business using ezine advertising:
1.
Create Tracking for the ads...
2.
Select 5 or more related ezines to your products or services
that accept to publish classified ads, or sponsorship ads or
solo ads.
3.
Write your 5 or more ads or you can rewrite your pre-written
ads for these products.
4.
Contact publishers of every ezine you have selected.
5.
Use click-tracking programs and use a separate tracker for each
different ad and for each ezine that you send an ad to. Try
sending your ads to ezines which offer free advertising first
to see which ad pulls the best. Then try a different headline
with a different ad and see how it does. When you feel you have
found a good combination go on to paid ezine ads such as top
sponsor and solo ads. Keep tracking!
Ezine Selection Pitfalls To Avoid
There are a few pitfalls to watch out for when you choose
ezines to advertise in.
These are some of the cheap tactics ezine publishers follow
to get a higher subscriber base. However, you would be much
better off avoiding ezines with questionable tactics such as
these:
1.
Many publishers collect email address of various readers from
sources such as FFA (free-for-all) lists. These may not be termed
as spam or opt-out but they are certainly not 100% opt-in. Chances
are that many of the readers who are listed in such lists would
not want to be subscribed to the ezine. Avoid all ezines that
seek subscribers using such strategies.
2.
Avoid ezines that have a cluster of ads. Some publishers try
to incorporate as many ads as possible with the sole aim of
earning more money. Avoid such ezines. These are unproductive
FLEA MARKETS...
These guidelines should help you in selecting great ezines for
your advertising campaign.
For more resources and training
on ezine marketing techniques visit:
http://www.AttractionListBuilding.com Ezine Sample Ads and Cheat Sheet!
In the next 45 minutes, Learn How To Write Persuasive Copy That Sells And Convert More Sales From Blog Posts, Articles, Ezine Ads and Tweets!
Copywriting Training & Giant Swipe File Here Looking For A Compelling Offer For Your Ezine Ads? Build A Valuable Laser Targeted Buyer's List And Generate Multiple Income Streams From Home:
Fast Converting Marketing Training Course Offer
E-zine Listing Sites
http://www.web-source.net/
www.arl.org
www.diysearch.com
www.bizx.com
www.coalliance.org
www.ezine-news.com
www.quickregister.net
www.web-source.net
www.site-city.com
www.e-zinez.com
www.inkpot.com
www.ideamarketers.com
www.infojump.com
www.e-zine-list.com
www.directoryofezines.com
www.webhero.com
www.liszt.com
www.disobey.com
www.mediapeak.com
http://headlines.nerdworld.com
http://gort.ucsd.edu
www.newsletteraccess.com
www.promotefree.com
www.reference.com
www.copywriter.com
Ezine Advertising Resources
http://Ezines.YourLeadMagnet.com Ezine Advertising SAMPLE ADS and CHEAT SHEET!
Writing Resources
www.press.umich.edu
www.pw.org/mag/news/
www.forwriters.com
www.writers.net
http://webster.commnet.edu
www.grammarbook.com
www.junketstudies.com
www.shared-visions.com
www.smartbiz.com
www.benedict.com
www.ipl.org
www.m-w.com
www.smartbiz.com
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